In 1999, Adele and Patty asked Dani (my former business partner) and I to help them create an identity for AgriBiz – a service based business that provides management, marketing, and communications to the agriculture sector in Saskatchewan. Their unique name is a combination of a short form for agriculture (agri) with the slang word for business (biz) which also sounds like a bee (essential to the success of growing food). The name not only said who they worked for but how they worked (busy as a bee) with a hint of playfulness. The honeycomb (a hexagon) is structurally one of the strongest shapes which reflects AgriBiz’s powerful business base, built on teamwork and dedication. And like bees, AgriBiz’s people are great communicators. Since 1999, both AgriBiz and C3 Design have grown and changed. The pieces shown here were slightly modified to reflect what they would look like if I had designed them today.